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These 10 Mistakes Cost Authors a Fortune! Successful Author Says

“When it comes to books, promotion, and book production I know that it can sometimes feel like a minefield of choices. And while I can’t address each of these in detail, there are a number of areas that are keenly tied to a book’s success (or lack thereof). Here are ten for you to consider: 

“1. Not Understanding the Importance of a Book CoverI always find it interesting that authors will sometimes spend years writing their books and then leave the cover design to someone who either isn’t a designer, or doesn’t have a working knowledge of book design or the publishing industry. Or, worse, they create a design without having done the proper market research. Consider these facts for a minute: shoppers in a bookstore spend an average of 8 seconds looking at the front cover of a book and 15 seconds looking at the back before deciding whether to buy it. Further, a survey of booksellers showed that 75% of them found the book cover to be the most important element of the book. Also, sales teams at book distribution often only take the book cover with them when they shop titles into stores. And finally, please don’t attempt to design your own book cover. Much like cutting your own hair this is never a good idea.”

From “10 Mistakes That Authors Make That Can Cost Them a Fortune”

BY

Penny C. Sansevieri

Read the rest of her wonderfully helpful  list here —