Contact Susan Klopfer
Emmett Till Book Author Writes New eBook On Diversity; ‘It has been a natural progression to delve into this topic’
(Gallup, New Mexico) –The author of a newly published eBook with a quirky title – Cash In On Diversity – asserts the more variations of people involved in an organization or business, the more financial success.
“It’s just this simple. Getting along with all kinds of people – working in a highly diversified environment and being aware of diversity management techniques, actually results in better sales revenue, customer numbers and profitability,” Susan Klopfer said, citing academic research and her own informal information gathering experiences as her sources.
Klopfer’s newest interest, the topic of diversity, “comes about quite naturally,” she says.
“After living in the Mississippi Delta and gathering civil rights history stories, I knew that someday I wanted to go a step further and write about the positive aspects of just getting along.”
The author of “Who Killed Emmett Till” said she will continue her interest in civil rights, but that “expansion into diversity was an important step.”
Sociologist Cedric Herring recently found that a workforce made up of employees of both genders and varying racial backgrounds resulted in dramatically positive business outcomes, according to Klopfer.
“Herring’s study makes the case for diversity in clear financial terms. She found that companies reporting the highest levels of racial diversity brought in nearly 15 times more sales revenue on average than those with the lowest levels of racial diversity.”
The Illinois sociologist’s study, reported in the April 2009 American Sociological Review (ASR), “actually found racial diversity to be a better determinant of sales revenue and customer numbers than company size, the company’s age and the number of employees at any given work location.
“So, getting along with all kinds of people really pays off for business – and it certainly affects the bottom line,” Klopfer said.
Cash In On Diversity, published by Smashwords (distributor of eBooks to the Apple iBookstore, Barnes & Noble, Sony Reader Store, Kobo and the Diesel eBook Store) blends practical experience with academic findings and provides do-able solutions. The 12 chapter eBook features a diversity and psychology FAQ contributed by a social and clinical psychologist, a discussion of five common diversity mistakes companies make, specific tips for communicating with non-native speakers, an 11-point organizational diversity analysis, the script from Klopfer’s popular diversity webinar, followed by a complete glossary of critical diversity terms (“from Abrahamic religions to xenophobia”).
Klopfer’s interest in diversity comes through her business and civil rights background. She holds a master’s degree in business from Indiana Wesleyan University and an undergraduate degree in communication from Hanover College. The former Missouri journalist and Prentice Hall editor wrote three civil rights books on the Mississippi Delta – Where Rebels Roost; Mississippi Civil Rights Revisited, The Emmett Till Book, and Who Killed Emmett Till?” She also wrote a Book of-the-Month alternate selection on personal computing, published by Prentice Hall.
Klopfer resides in Gallup, New Mexico where she recently opened a vintage and southwestern gallery – “a quiet, little shop in a multicultural community where I can write, enjoy art and meet interesting people.”