Archive | marketing

Retirees Start New Businesses; Doing It Right

Business Plans Critical, Especially For Retirement Startups By Susan Klopfer, Author, speaker, blogger “Sue” and “Betsy” develop their biz plan. “I thought I left business and work and all of that snarly stuff – and now you want me to write down my business plans? To write down my goals? NOT!!” Sue is a newly […]

Discount on Diversity eBook for Emmett Till Blog Readers

As a special bonus to readers of this blog, I am offering a special discount on my new eBook, Cashing In On Diversity when they purchase it through Smashwords — Promotional price: $2.99Coupon Code: HC29FExpires: July 10, 2011 To purchase your copy now, go to and use the Coupon Code, above, for your special […]

‘Refuse to Serve’ Signs a ‘Stupid Way to Do Business,’ Diversity eBook Author Warns

(Gallup, NM) — Any retailer that posts a sign announcing they “reserve the right to do business with anyone for any reason,” might consider some business advice given by the author of a new, multicultural business eBook: “That’s a pretty stupid way to get new customers!” Susan Klopfer, author of Cash In On Diversity, says […]

Serving the Underserved – Bringing Diversity to Your Customer Base

How would you like your business to profit from “doing good”? It takes “starting small,” according to Ron Ashkenas, writing for The Harvard Business Review. In the past two decades, many corporations have made strides in shedding their reputations as polluters, exploiters, and gluttons, Ashkenas states. But there is still a long way to go […]

Diversity Briefings, Oct. 27, 2010

Welcome to Diversity Briefings: 10/27/2010 Volume 1, Issue 6Group Klopfer Diversity ConsultingSusan Klopfer, editor and publisher Welcome to the sixth issue of this new online newsletter. I hope you are enjoying the stories and links. If you would like to subscribe to receive daily updates, the form is at the bottom of today’s issue. Good reading! […]

Diversity, Multicuturalism Online Workshop Announced; Free Gift For Participants

I would like to invite followers of this blog to a free 30-minute online workshop on Five Costly Diversity Mistakes Companies Make — And How to Avoid Them. The workshop is set for Tuesday, July 27 at 2 p.m. All participants will receive a special bonus offer for attending, valued at $500. When you register, […]